We prospect.
You take the meeting.

Have you ever asked yourself . . .

How can I scale my business?
How can I generate more leads & stop relying on referrals?
How can I increase sales productivity?
How can I find time to do working on the business and not in the business?

You're in the place!

Many business owners and sales executives are frustrated with the lead-gen process. Not enough fresh leads, a process that takes too long, wasting time with bad data, or the dreaded unqualified prospect— these are all things that sales managers face every day. What if there was a different way?

We provide targeted prospect lists, customized email or call scripts, and the coaching to help businesses succeed in building an effective and predictable outbound sales process.

When you don’t have the time or you just need to hit the ground running, then our prospecting service is just right for you.

You name customers you want to work with and our prospecting team targets high-value leads and difficult to reach c-level executives.

You don’t need to hire or train a sales team. You only take the meetings, close more deals and have the coffee.

We believe having the right system is the difference between your business growing verses struggling, and that is why we help sales teams systemize their outreach in order to scale and grow profits.
Founder, 99 Sales Machines


results-oriented crew
We are a team of professionals with various backgrounds combining our diverse expertise, knowledge and skills to build sales machines. We are passionate about helping businesses grow their B2B sales.

The minds

behind 99 Sales Machines

Benjamin Annen - CEO 99 Sales Machines













Do you want more people interested in your offer?

Increase your time spent on conversations by 180% by having us generate leads for you!


CAN-SPAM is a very important law that you need to know about in the USA. It governs whether the email you send is considered a legal communication or an illegal piece of unsolicited spam.

Key requirements to achieve CAN-SPAM compliance:

  • Do not use deceptive or false header information
  • Do not use dishonest subject lines
  • Identify the message as an advertisement/promotion
  • Notify recipients of where you are located
  • Inform addressees of how to opt-out of receiving future messages
  • Honor opt-out requests promptly

If you use electronic mediums to endorse or market your organization, products/services, Canada’s anti-spam law CASL may affect you.

Key requirements to achieve CASL compliance:

  • Clearly, mention the purpose of requesting permission
  • Provide the name of the person seeking consent and identify on whose behalf permission is sought
  • Indicate that the recipient of the commercial message can unsubscribe whenever they want

GDPR is an overall framework for data protection and privacy, but there are no specific mentions of email marketing within the law.
There are specific rules on email marketing in the Privacy and Electronic Communications Regulations (PECR).

GDPR applies to personal data, which means anything that may identify an individual: corporate email addresses, cookies, IP addresses or postal addresses stored digitally. A company employee is still an individual when at work, and therefore GDPR still applies. There is no opt-out from GDPR, for anyone.

However, despite what you may have heard, GDPR does not explicitly require opt-in consent for B2B marketing activities. Article 6.1 sets out 6 legal grounds for using personal data clearly which includes opt-in activity.

For B2B outreach, the most interesting item is 6(1)(f), and particularly the phrase ‘legitimate interest’:
6(1)(f) – Necessary for the purposes of legitimate interests pursued by the controller or a third party, except where such interests are overridden by the interests, rights or freedoms of the data subject.

Legitimate Interest is one of the 6 lawful reasons for processing personal information defined in GDPR. The regulation states specifically that “the processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.” In fact, the DMA view is that B2B marketers will be able to make use of the legitimate interest legal grounds for their marketing activity in most instances.

Keep in mind, though, that the definition of legitimate interest is still a matter of debate. GDPR requires the sender to justify that a communication is in the legitimate interest of and does not risk the privacy of the individual. ‘Legitimate interest’ should not be used as a reason to ‘catch-all-and-carry-on-regardless’.

In their guidance, the DMA suggest a 3-step process to decide if legitimate interest applies:

  • Identify a legitimate interest. It’s OK if this is a business interest on the part of the sender, as long as this is clearly identified to the recipient. There is a suggested privacy wording in the DMA document.
  • Ask, is it necessary? A business objective can determine necessity, but the difference between what is necessary and useful remains a grey area. The DMA suggests necessity by asking if the communication can be achieved by other means.
  • Strike a balance. Do the recipients’ rights override the sender’s interests in sending the email?